Seven years ago, I started formulating in my kitchen with a firm rule: never use "harmful" ingredients, ever. I wanted to create clean, sustainable skincare that actually worked, completely free of synthetic fragrances, dyes, or harsh additives.
Today, I am incredibly honored to share that Soapmomento is being featured in the July issue of British Vogue!
They are spotlighting our Rice Protein Shampoo Bar (Mugwort + Gotu Kola)—an herbal blend born from that exact same kitchen, crafted to prove that zero-waste hair care can be a luxurious, high-performance experience.
Whether you've been with me since the very first batch or you're just discovering us through Vogue, thank you for supporting this solo-founded, plant-based dream. Here’s to keeping our daily rituals pure, simple, and sustainable. 🌿
To celebrate this milestone together, I want to say a huge thank you to the community that made this possible. Enjoy 15% off your next order with code: VOGUE15 at checkout! 🌿 ✨
Shop the featured Mugwort + Gotu Kola bar
(Note: This exclusive discount applies only to the Rice Protein Shampoo Bar: Mugwort + Gotu Kola).
Find us in the July 2026 Issue on Vogue's Beauty Bag page.